Before Christmas, students from our Business department took a trip to Cadbury World in Birmingham. Here they learned about the marketing and strategies Cadbury use and how the business has evolved over the years. The students undertook a number of activities to help in their understanding of the Cadbury brand, which gave them real life experience linking to the theory that they have learned during their course.
The trip was a triumph in allowing the students to strengthen their course knowledge and was a very entertaining and delicious day for all involved.
Further Information
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The featured photograph is sourced from the Cadbury World Press Centre.